THE INCONVENIENT TRUTH ABOUT SOCIAL MEDIA | Slim Digital

THE INCONVENIENT TRUTH ABOUT SOCIAL MEDIA


February 22, 2016

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THE INCONVENIENT TRUTH ABOUT DIGITAL MARKETING

Ready for a dose of reality?

Social Media Marketing isn’t a quick fix to your marketing goals and it’s certainly not cheap.

 

Welcome to the inconvenient truth of social media.

 

At SLiM DIGITAL, our clients know that social media is not a one-stop-shop-all-your-problems-solved-tool for their entire marketing strategy and our future clients need to understand it before beginning with us. Social media marketing is not ‘a few posts on Facebook’, it’s part of a greater marketing matrix.

 

As author and marketing authority Ben Angel puts it: “…if you’re ready to achieve greatness this year in your business then prioritise your entire business and marketing strategy, not just one element.”

 

If an organisation hasn’t conducted a complete Marketing Strategy before using social media – they may as well be that shop that thinks Neon Signs are a classy.

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Ben Angel highlights seven reasons why social media needs to be part of a bigger picture marketing matrix in his article including: avoiding a single point of failure, vanity vs victory metrics and connecting social media to your sales funnel. Read more here: (Link: http://benangel.co/the-shocking-truth-about-social-media-marketing-agencies)

 

Posting on Facebook without strategy is doomed to failure. Even with the best ads, the strongest content and the cutest videos of kittens – if it is without strategy, it is obvious. Social media without strategy will confuse your clients and ultimately, turn them off.cute kitten

 

SLiM DIGITAL’S 5 WAYS TO REDUCE SOCIAL MEDIA INCONVENIENCE

 

  1. Start with StrategyPlanning Icon

We ALWAYS start with strategy. Hours of it. We swim into the deep dark depths of the organisation. We identify your competitors, your industry and your target market. For more on making a marketing strategy read our article here.

 

  1. Creative Concept creative icon

…then we work with you to develop the ‘creative.’ This isn’t based on a template. This is the result of strategy with some mental gymnastics. We help you develop an understanding of the right unique and creative message that will attract the customer. For more information read about how we use the 12 Marketing Archetypes to find your organisations character.

 

  1. Marketing Mix Marketing Mix Icon

This creative concept should then be applied to all forms of communication (with some adaptation to each marketing platform and the target audience on it). This includes social media AND all the other elements of your marketing mix.

 

  1. Plan in Stages   Plan in Stages

You can be smart about it. Changing all your communication platforms at once is expensive and prohibitive. But… you can trial the marketing message on Facebook to see if it cuts through. Once it is right and it is resonating with your customers, then it’s time to apply it to all forms of communication, especially your website.

 

  1. The Journey   The Journey Icon

The reality for us at SLiM DIGITAL is that we need to partner with organisations over time to help them adopt a full marketing strategy. So, whilst the website might be cost prohibitive to change today, and practically can’t be achieved in a few weeks, Social Media and Email Newsletters are a great place to start.  It get says often, but we want our future clients to understand that there are few easy wins in Marketing, and the best rewards are reserved for those that go the journey and see it as a marathon not a sprint.

 

For more information on the process we use when developing a marketing strategy, read how we use AIDA.

 

Send us an email if you want to know more about the process or get started on your digital marketing journey today – hi@slimdigital.com.au

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