Marketing Lessons from the Iron Lady | Slim Digital

Marketing Lessons from the Iron Lady


July 21, 2015

Share:
Margaret Thatcher once proclaimed,

 

“Being powerful is like being a lady. If you have to tell someone you are, you aren’t.”

 

In all things marketing, if you have to tell a customer that something is so, you are more often than not going to make them question it.

 

If you use the statements below, people probably think you’re lying:

 

  • – “Great Service”
  • – “Best in the Business”
  • – “Best Deals in Town”
  • – “Lowest Prices”
  • – “Best [insert product or service]”
  • – “Trusted Agents”

 

Rather than being told what to think, people want to be led to believe something; to feel that they have discovered this themselves and earned it.

 

Gaining the same outcome as the above statements is achievable and can be done by making the customer feel something. This all leads back to the fundamentals of emotional marketing.

 

One of the most important emotions is trust. In all commercial transactions trust is crucial and is something that must be earned, not requested or proclaimed.

 

We believe that every organisation needs to focus on forming an emotional bond with customers. In turn this will create trust between the two and lead them to the desired conclusion of the product or service.

 

To find out what we think of Slogans, listen to us at the Best Practice Conference.

 

Why You Need A Marketing Plan: https://t.co/oAegxtz760 via @YouTube

00:39 am Nov 16, 2017

0

0

Why You Need A Marketing Plan: https://t.co/4tY5S9F1GQ via @YouTube

00:59 am Nov 09, 2017

0

0

Test1: https://t.co/SRwue9TiYB via @YouTube

05:27 am Nov 08, 2017

0

0

Darwin DIY Movie Summary: https://t.co/zQIfi7xSyJ via @YouTube

1:03 pm Oct 26, 2017

0

0

AdWords vs AdWords Express: https://t.co/qGEOZIWHvi via @YouTube

12:56 am Oct 26, 2017

0

0

Darwin DIY Movie Summary: https://t.co/EH6giAi1oL via @YouTube

12:28 am Oct 26, 2017

0

0

For those that don't know, the Bay Sheffield is the race that I trained for most of my adult life. I won the 70m,... https://t.co/WtV0aSvzwS

07:32 am Oct 20, 2017

0

0

Who Is Your Target Market?: https://t.co/xfIPwloFvz via @YouTube

01:04 am Oct 16, 2017

0

0

Read more