Deakin MBA Ad - Being Different | Slim Digital

Deakin MBA Ad – Being Different


August 29, 2016

Share:

As a member of the board of the Deakin MBA, it has been exciting to analyse the MBA world and Deakin’s part in it.  So we came up with an ad creative that Deakin has used.

 

THE BRIEF

 

The brief was to craft the message to appeal to older students looking to further their studying whilst achieving a balance between work and home commitments.

 

THE CHALLENGE – How do you stand out?

MBA Ads
The MBA space is a claustrophobic space. Especially for the person who has yet to fully investigate the type of MBA they are after. Just browse a Qantas or Virgin in-flight magazine to get an idea of the type and quantity of MBA ads that are being produced. So how do you stand out when you have a product that is truly different to the others – the flexibility of online courses but with the prestige of a traditional MBA.

 

THE SOLUTION – Sell The Benefit and Feeling

 

So how do you tell people that an MBA is flexible but still Prestigious? How do you engender trust? Well you think deeply about your target market, understand them, understand their passions, desires, dreams and the also the reality of their own lives. We considered the hard working, middle management, male, executive, with a family, studying at night, and working in the day. The aspiration that most MBA ads work on is the end product; that people see themselves as C-Suites and killing it in the business world – a huge success in a suit. But the reality of a person seeking a flexible option is that they need an MBA that fits in with their entire life. They want it all; the job, study, success and family.

 

THE END PRODUCT

 

So we developed a creative concept around the way these ambitious middle mangers see their life; studying and balancing family. We came up with the following images infusing technology into the story. Deakin Uni took the images and turned them into a great ad with a real MBA alumni.

Deakin Ad Mock Up SLIM DIGITALDeakin MBA Ad Mock Up SLiM DIGITAL

 

Our (very) Crude Concepts, that Deakin turned into the following:

Deakin Image 3Deakin Image 4

 

 

If you’ve read this far down we are hoping that you have made the connection that if our work is good enough for Deakin, its good enough for your organisation too. Give us a call today to see what we can do for your marketing.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

https://t.co/EL9MplI8Yv

10:05 am Jun 08, 2018

0

0

https://t.co/FRMDCLOQPy

05:07 am May 17, 2018

0

0

@Mon_Bugs working hard at #CeBITAus. This is a very cool, #360newcastle https://t.co/yAX9VDeZDs

01:50 am May 17, 2018

0

2

RT @CeBITAus: One way to warm up today #CeBITAus @UTSFEIT https://t.co/hL2WGA49Ut

01:31 am May 16, 2018

1

3

RT @CeBITAus: What to see at #CeBITAus . Check out some of the diverse #start-ups that have been assisted by Jobs for NSW and are exhibitin…

01:31 am May 16, 2018

1

1

RT @CeBITAus: A really interesting concept @digital_nsw & @thommeread. Makes a lot of sense though! #CEBITAus https://t.co/cJZ0MTKDH7

01:31 am May 16, 2018

1

1

RT @JobsforNSW: Down at #CeBITAUS 2018 today? Pop by Entrepreneur HQ and discover innovative startups like Clay, who make short stints of c…

01:30 am May 16, 2018

3

6

Read more