The Art of Running a Facebook Competition | Slim Digital

The Art of Running a Facebook Competition – Ten Tips


September 15, 2016

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We have run hundreds of Facebook Ads for clients, and Facebook Competitions are the best ads. Well run competitions, work in gaining likes, getting engagement, and importantly eyeballs onto your page like no other ad. To find out how to run a successful Facebook Competition, read on.

10 Tips for Running a Facebook Competition

1. The Formula for Facebook Competitions

There isn’t a formula. Really there isn’t. There are things to avoid and things you should consider. However your brand, message, industry, and target market are the determining factors for any post on social media – actually any ad, full stop. If your brand is high end, and pitched at millionaires, free double passes to the movies might not work, or might draw the wrong people. That being said, Facebook’s change in the algorithm necessitates more likes and engagement in order for your posts to be viewed as widely as possible by the people that like your page. So choose a prize that will resonate with the audience for maximum participation.

2. Reward your audience

Most people follow a brand for a discount or promotion; so give it them.

Sensis - Why People follow brands www.slimdigital.com.au
Sensis Report 2016

 

3. Facebook Giveaways

Find a giveaway that will resonate with people – Take a look at our two examples; the Royal Adelaide Show and the Tulip Festival. It is a community oriented, popular prize – it has broad appeal with the target audience who are interested in events that the whole family will enjoy.

Facebook Competition SandL_SLiM DIGITAL

 

4. Leverage your Facebook promotion

Don’t just leave it on social media. make sure you promote it on all of your marketing platforms. That’s right, were at it again; make sure your marketing is integrated.

Slim Digital integrated marketing

 

5. Advertising 101

AIDA. You may have heard of this before. It is a cornerstone of advertising: Attract, Interest, Desire and Action. Even in a competition use this principle. Also only ask people to do one or two things; ask them to like the post, or like the page. Too many actions and you will lose people.

 

6. The Attention part of AIDA.

Use a gif or video.  As part of AIDA, you need to grab people’s attention in a very crowded space. A very short looping video is a great way to get that attention.

 

Facebook Competition PMRE_SLiM DIGITAL

 

7. This is THE opportunity to grow your Facebook page

Once you have people liking the post, invite them to like page. Most people accept the invite.

8. Keep it Transparent

Terms and Conditions are important. This can be a template. Have a look at the ones we have put up as a guide.

9. Promote the winner

Follow up with a Winner post. People want to know that a real person won. Get a photo of the person coming into the office to pick up the prize.

PMRE Facebook Winner_SLiM DIGITAL

10. ROI!

Measure, track and assess. This is crucial. Make sure that you gained a large number of likes from the competition and that you measure that against ALL the costs; costs for the prize; Facebook ad costs; time spent putting the promotion together etc.

 

If you have a specific question about your digital marketing, then drop us an email today – hi@slimdigital.com.au.

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