DIY Lead Generation | Slim Digital

DIY Lead Generation


August 30, 2016

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There are some key elements in doing a lead generation campaign in any form of marketing, social media, email marketing, print, radio, tv etc. And it hasn’t changed in decades of marketing!

 

Asian Pacific Group SLiM DIGITAL www.slimdigital.com.au

 

1.  Who is Your Target Client?

This is the most important question for just about every marketing activity. And the answer is rarely everyone.  You must be able to describe the kind of life they have lived, are living, and hope to live; their dreams, passions, desires and hopes. If you can nail this then you can figure out the rest.

 

2. What Do You Want Your Client Market to Feel

Now that you know their deepest desires, you can tap into them. So when you have a lead gen campaign grab the aspiration that your target market is looking for and speak to that.

SLiM DIGITAL Ad Quote www.slimdigital.com.au

 

3. Nothing in isolation. What Do You Want Them To Do – Map the Sales Journey!

Once you have nailed the ad then you need to work out the sales journey that this person goes on. If this is the first time they have seen the ad, they are not going to buy or call or respond. People want to check the authenticity of the product before going further. So all the ads need to send people to the website (a landing page or something similar). When they get to the website you need to get people’s information.

Map the sales journey

 

Now for the Ad itself:

 

1. AIDA – always! 

Write amazing copy and always use the AIDA principle.

  • Attention (awareness): Attract the attention of the customer. Use a great image, tag line, or heading.
  • Interest. Peak their interest.  The headline has got them looking further.  Now you need to keep them reading or watching.  This is where you need to make that emotional connection with them. DON’T LIST ATTRIBUTES HERE. eg don’t list the features of the home when writing a property ad.
  • Decision: Make them realise that this product or service is the answer to their problem and they need it now.
  • Action: Lead customers towards taking action and/or purchasing.

Want to know more then have read of our AIDA blog.

 

2. Make it pretty

  • Put effort into the way the ad is displayed.  Few people have the skills and time to make everything pixel perfect, but you can make something look clean, neat and pretty.

3. Use a GIF or video

  • Like in here.

4. Don’t just list the features of the property (product or service).

  • Make them feel the benefits and features. Elicit an emotional response. Put people in the photos. People want to aspire to a certain lifestyle; Everyone is moving up. Make them feel like they are buying into that aspiration.

5. Pay

  • To craft a good ad takes time (and therefore money), but you will also have to spend to get advertising space on Facebook etc.  We recommend a budget of between $1,700 and $3,000 to do a good lead generation ad for a month.

6. Test and Monitor

  • Its a good idea to put a number of variations of the ad up.  Different tag lines, images, videos, copy, etc.  But also look at different calls to action, audiences, locations and ad type on Facebook (promoted posts vs ads). After 48-72hrs cut away the ads that don’t work and stick with the ones that are getting engagement.
  • And from one of the greats in Advertising:

Ogilvy_Never Stop Testing

 

Check out an example of lead generation:

Asian Pacific Group SLiM DIGITAL Lead Generation

Need Lead Generation? Ads not having that spark?  Drop us a line today to make the change.

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