Hear it from the Digital & Social Media Experts | Slim Digital

SLiM DIGITAL Marketing & Social Media Blog

The DIY Digital Marketing Workshop


August 23, 2017


The DIY Digital Marketing Workshop   Book your place in our DIY Digital Marketing Workshop,  before the 20th of September, and get the tools to do digital marketing yourself, for the early bird price $320 ($480 after 20 Sep).  Build and grow your business with this practical Digital Marketing Workshop. Keep your business ahead of … Continue reading The DIY Digital Marketing Workshop

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How to Leverage the Power of Social Media for Your Event


August 3, 2017


Looking to get more people to come to your live events? Or fun ways to generate hype and exposure before, during and after the big event? We thought we’d share what we learnt from sponsoring the NT GovHack event.  In this article, we’ll walk you through a few of the basics and share our tips … Continue reading How to Leverage the Power of Social Media for Your Event

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The 5 C’s of Content Creation for your Brand – Content Marketing


July 9, 2017


The 5 BCs of Content Creation (CONTENT MARKETING)   Content marketing is probably a topic on your marketing to-do list and if you’re far enough along, is part of your marketing plan.  But,  creating that content (writing those blogs or doing those vlogs) can be overwhelming for marketing managers and small business owners. So, first … Continue reading The 5 C’s of Content Creation for your Brand – Content Marketing

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Grants Available for Businesses in Australia


July 23, 2017


GRANTS YOU NEED TO KNOW ABOUT   Depending on which state/territory you’re in, there are a number of grants available to businesses in various industries. We thought it might be a handy little summary to have links to these in one place and we hope you find them useful. New South Wales Northern Territory Queensland … Continue reading Grants Available for Businesses in Australia

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End of the Road for Twitter?


July 6, 2017


Goodbye Twitter.  It Was Fun While It Lasted!   Saying Goodbye is always hard…as a digital ad agency you’d expect us to be on all the digital channels.  And we normally would be, but…if it’s not working, don’t waste your money on it, because we wont waste ours on it.  If people aren’t listening on … Continue reading End of the Road for Twitter?

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One Agency West Coast – REA Banners


June 21, 2017


  REA Banner Advertising   As a natural transition of our digital work with One Agency West Coast (OAWC), we designed and developed banner ads to feature on RealEstate.com (REA).  Again, as with everything we do, we started with the creative and then moved to the execution. We developed a solid creative brief comparing other … Continue reading One Agency West Coast – REA Banners

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What is AIDA?


April 5, 2017


AIDA; the Best Marketing Formula You Will Use   It really is so true.  AIDA, or Attention, Interest, Decision, and Action is the best formula you could use for all your marketing.  It’s been around forever, well at least over 100 years, so it’s proven.  And what’s more it’s barely changed in that time.  The … Continue reading What is AIDA?

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Phillips Earthmoving Contractors – Strategy, Branding, Digital Marketing, PR and Print Marketing


April 3, 2017


Phillips Earthmoving Contractors – Fully Integrated Marketing We have been contracted by Phillips Earthmoving Contractors (Phillips) to rebrand the company and then implement our recommendations and plans. We have essentially become the outsourced marketing department for Phillips. This journey with Phillips has been a long one, but worthwhile. We began with business strategy and branding … Continue reading Phillips Earthmoving Contractors – Strategy, Branding, Digital Marketing, PR and Print Marketing

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What is Branding and How Much Does it Cost?


April 3, 2017


What is Branding and How Much Does it Cost? It is time to dispel the myths and confirm the realities about branding.  Branding is not just a logo, but that is part of it.  Branding is not just a tagline, but that is an important part.  Branding is not business cards and email sig blocks, … Continue reading What is Branding and How Much Does it Cost?

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Do You Have a Plan for Your Marketing in 2017?


February 27, 2017


Be Part of the 17% We know all too well how hard it is to: “work on the business and not in the business.”   Too many businesses fail to plan which means they plan to fail.  This includes their marketing.

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2016 Year in Review for SLiM DIGITAL


February 23, 2017


  2016 was the year of  the … learning?   We would love to say that it was all sunshine, rainbows and lollipops for us here at SLiM DIGITAL, but it wasn’t.  And its a good thing.  We learnt a lot about who we are, who our clients are, what our value proposition is and … Continue reading 2016 Year in Review for SLiM DIGITAL

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Better Digital Marketing in Real Estate


October 22, 2016


Aaron McMahon works with Real Estate Agents all over Australia, helping maximise their digital marketing. Find out how the best agencies are doing it. In this presentation Aaron covers: Why Social Media is important and where it fits Which Social Media Channels are the best The role of Email Marketing The role of your Website … Continue reading Better Digital Marketing in Real Estate

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DIY Marketing for Small Business


October 20, 2016


We were blown away by the response to our first October Business Month Event – DIY Marketing for Small Business.   Clearly this is a topic that is close to the heart of many business owners. In this video we cover the following topics: Value Proposition, Branding, and Logo DIY Websites DIY Email Marketing DIY Social … Continue reading DIY Marketing for Small Business

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The Art of Running a Facebook Competition – Ten Tips


September 15, 2016


We have run hundreds of Facebook Ads for clients, and Facebook Competitions are the best ads. Well run competitions, work in gaining likes, getting engagement, and importantly eyeballs onto your page like no other ad. To find out how to run a successful Facebook Competition, read on. 10 Tips for Running a Facebook Competition 1. … Continue reading The Art of Running a Facebook Competition – Ten Tips

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How we used Pokémon GO for Pedals NT


August 29, 2016


  Pokémon GO is all the rage, so we decided to jump on the bandwagon and create a Pokémon GO activity for our client, Pedals NT to raise general awareness of both Pedals NT and the Top End Gran Fondo, one of the biggest cycling events in the Northern Territory.   Who is Pedals NT? … Continue reading How we used Pokémon GO for Pedals NT

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Deakin MBA Ad – Being Different


August 29, 2016


As a member of the board of the Deakin MBA, it has been exciting to analyse the MBA world and Deakin’s part in it.  So we came up with an ad creative that Deakin has used.   THE BRIEF   The brief was to craft the message to appeal to older students looking to further … Continue reading Deakin MBA Ad – Being Different

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DIY Lead Generation


August 30, 2016


There are some key elements in doing a lead generation campaign in any form of marketing, social media, email marketing, print, radio, tv etc. And it hasn’t changed in decades of marketing!     1.  Who is Your Target Client? This is the most important question for just about every marketing activity. And the answer … Continue reading DIY Lead Generation

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What Has Facebook Changed This Time – And Why Its Big.


July 29, 2016


Read, or watch a video about the latest Changes to the Facebook Algorithm.     See Aaron discuss these changes on a Facebook Live video (15min):       Why is this Facebook Algorithm Change Important?   Facebook remains the major player in the social media landscape:   –  Twitter is on the verge of being obsolete … Continue reading What Has Facebook Changed This Time – And Why Its Big.

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10 Tips to Engaging With Prospects (People) on Social Media


June 15, 2016


Is Social Media Right for Your Business?   Before I delve into why social media is relevant for BDMs and Principals, I need to answer another question…   Is Social Media Relevant for Property Management?   There are a number of reasons why people aren’t on social media. They are probably similar for many agencies. … Continue reading 10 Tips to Engaging With Prospects (People) on Social Media

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SLiM DIGITAL Gets Political


May 31, 2016


…   Community Engagement + a Great Candidate = Political Success     With the Federal Election complete-ish, its a good time to look at the changing methods of campaign managers and marketers to get the candidates message out, and how we did it in the local QLD council elections at the start of the … Continue reading SLiM DIGITAL Gets Political

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SLiM DIGITAL and Maestre Family Food


May 21, 2016


So Much More Than Just a Digital Ad Agency   This is our latest creative print effort.  We have teamed up with Miguel Maestre, from CH 10s The Living Room, and Lorenzo Lorusso, to develop the marketing of their Spanish Imports.  This team, known as Maestre Family Food, has brought genuine Spanish cuisine to the … Continue reading SLiM DIGITAL and Maestre Family Food

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JOB FILLED: SENIOR DIGITAL MEDIA MANAGER – LIVE A LIFE LESS ORDINARY!


March 31, 2016


FILLED – SENIOR DIGITAL MEDIA MANAGER WE WANT YOUR BRAIN … …   Are you ready to use your communication and management skills to create change? Are you looking for a flexible role that can work around your other passions? Are you up for a challenge and ready to work in the ever-evolving, fast-paced world … Continue reading JOB FILLED: SENIOR DIGITAL MEDIA MANAGER – LIVE A LIFE LESS ORDINARY!

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THE INCONVENIENT TRUTH ABOUT SOCIAL MEDIA


February 22, 2016


THE INCONVENIENT TRUTH ABOUT DIGITAL MARKETING Ready for a dose of reality? Social Media Marketing isn’t a quick fix to your marketing goals and it’s certainly not cheap.   Welcome to the inconvenient truth of social media.   At SLiM DIGITAL, our clients know that social media is not a one-stop-shop-all-your-problems-solved-tool for their entire marketing … Continue reading THE INCONVENIENT TRUTH ABOUT SOCIAL MEDIA

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Case Study: How to be No.1 on Facebook


November 29, 2015


This is a story for the ages – teaching an old dog new tricks.  Phil McMahon Real Estate has been around for decades in South Australia and was born out of the 1980’s real estate industry.  However, in the past 10 months he has experienced a 300% increase on Facebook and now claims the title … Continue reading Case Study: How to be No.1 on Facebook

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Social Media Crisis Management Guide


November 20, 2015


  An online crisis can mean any of a million things – but they all have one thing in common. They just mean trouble. Sixty per cent of global companies have no idea how to handle an online crisis – so it’s no surprise that small, local companies also struggle. Digital word of mouth spreads … Continue reading Social Media Crisis Management Guide

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Aaron McMahon How Real Estate Can Stand Out & Cut Through The Noise On Social Media


October 20, 2015


In Australia, there are 14 million monthly active Facebook accounts, 3.6 million LinkedIn profiles and 5 million Instagram accounts. Aaron McMahon, founder of Slim Digital, discusses how real estate professionals can stand out and cut through the noise on social media. Aaron shares his tips for building client relationships online and how to create content that your community actually … Continue reading Aaron McMahon How Real Estate Can Stand Out & Cut Through The Noise On Social Media

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Social Media for Sports 105.7 ABC Darwin Radio Interview


October 20, 2015


Hear Aaron McMahon on 105.7 ABC Darwin radio discussing Social Media for Sports; an October Business Month Event.   Do you have questions regarding how to use social media for your sporting organisation? Contact Aaron today!  

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Is Email Killing Your Work Life?


October 18, 2015


If you hate e-mail, it’s probably not e-mail’s fault. Whenever new technologies are introduced to the way we work, they seem to take over.   We find that the technology or process that you thought would create huge efficiencies has instead become a burden. So it can be with e-mail if you don’t use it properly. … Continue reading Is Email Killing Your Work Life?

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Marketing Lessons from the Iron Lady


July 21, 2015


Margaret Thatcher once proclaimed,   “Being powerful is like being a lady. If you have to tell someone you are, you aren’t.”   In all things marketing, if you have to tell a customer that something is so, you are more often than not going to make them question it.   If you use the … Continue reading Marketing Lessons from the Iron Lady

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Emotion is the Key to Marketing


July 2, 2015


Normally you wouldn’t think to associate marketing with emotion, but here at SLiM DIGITAL it’s what we believe; whether it be positive or more controversial.   Focusing on that emotional connection that the product or service forms with the your market.   Think about it and tell us, what is it that triggered your last … Continue reading Emotion is the Key to Marketing

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Cinemagraphs – They’re Alive!


June 4, 2015


Are you staring at the image? It’s hypnotic isn’t it? You could sit there for hours watching it move. This is the latest innovation in Visual Design; the CINEMAGRAPHS.   What is it? The Cinemagraph is a static image where a subtle, repetitive movements occurs within an area of the image. The effect is attention … Continue reading Cinemagraphs – They’re Alive!

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Battle Strategy for the Modern Business


May 28, 2015


Over the past few years, I had the opportunity to think and write extensively on the similarities and differences between Business Planning and Military Planning. I have come to look at Business Planning through the lens of the Military Appreciation Process (MAP) and the tools developed by Michael Porter.   It should be no surprise … Continue reading Battle Strategy for the Modern Business

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Why You Need The Four Ds


May 26, 2015


  You’re probably doing some of the Four Ds right now, but like most things, it’s most effective when you don’t just do it, and you don’t just do it all the time, but you do it with the full understanding of what you’re doing it and why.   I learned about the Four Ds … Continue reading Why You Need The Four Ds

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